In the heart of Minnesota's northwoods lies a beacon of outdoor enthusiasm and community connection - Piragis Northwoods Company. Established in 1979 by Steve Piragis, this haven in Ely, MN, has evolved from a humble outfitter into a symbol of adventure and environmental consciousness. Through their dedication to unparalleled customer service and environmental stewardship, Piragis has emerged as a leader in wilderness experiences and outdoor gear provision.

PROJECT GOALS
  1. Provide a full-package design & sourcing solution for the Piragis team.
  2. Broaden their design & manufacturing capabilities to create new styles.
  3. Increase margin & drive new revenue through higher quality product offerings.
"I am incredibly impressed with the final product and that you stuck to our original timeline."
— Eric, Softgoods Buyer

Signature Waxed Canvas Hat

Water Resistant | Durable Canvas Fabric | Recycled Brim

We spent weeks discussing how we could evolve Piragis' existing oil-cloth hat. It remains one of their most popular items so we knew careful updates and thoughtful branding details would help elevate their best seller. We chose a timeless khaki color, updated the fit and finished it off with a hearty leather strap and custom brass hardware.

TESTIMONIAL

We worked directly with Piragis’ headwear buyer, Eric. He was kind enough to share his experience working with our team:

“First off, thank you for coming through on this program exactly as you promised.  There were a ton of details we sorted through and your team handled them efficiently. I am incredibly impressed with the final product and that you stuck to our original timeline. I appreciate all the work you guys put into this program and find a lot of pride in these hats. We can’t wait to share these with our customers."

RESULTS
  • 25% sell through within the first two weeks of sales.
  • Improved the design and functionality of their existing headwear program.
  • Re-engaged their loyal customers with a completely new assortment.
  • Built a reliable and scalable solution for future private label products.

Full Collection